The site “aims to monitor corporate news organisations to uncover bias.” I’d count on this interesting idea spreading to other news sites if I were you.
The site also tracks story revisions and highlights them. If you made a dumb typo, NewsSniffer will call you out on it.
The online producers who work at the BBC may need to re-evaluate their procedures for moderating comments now that they’re under the microscope. How are comments moderated at your news organization? Is there a thought-out set of policies, or does it rely on the judgment of the moderator at the time? Is it done by a staff member or a third party?
If sites like NewsSniffer pop up everywhere, will it have a positive or negative effect on news site message boards?