Fort Myers News-Press works its mojo … yeah, baby!
Check out this Washington Post article documenting the efforts of the mojos (that’s buzzspeak for “mobile journalists”) at Gannett’s Fort Myers News Press. This hardy group of young journalists roams the city with Kevin Sites-like gear bags and reports on even the smallest happenings for the News Press‘ “micro sites.”
I regularly use the News Press as an example of why j-schools need to treat multimedia skills as being fundamental. It’s the young’uns who are most expected to multi-task.
HUMOR BONUS:
QUESTION: What do you call a reporter during hurricane season in South Florida?
ANSWER: A “hojo!” (Hotel Journalist… har!)
I crack me up.
- Gannett explains how and why they did the mojo experiment.
- Previous WaPo story on Gannett’s mojos, Published Nov. 7, 2006
- A write-up in Media Life Magazine about the mojos
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