NYTimes.com rolls out double-click reference

nytimes1.gifNYTimes.com has apparently rolled out a feature wherein users can double-click any word in a story and a dictionary or encyclopedia page will pop up.

There’s a small, easy-to-miss line at the bottom of stories explaining the function.

Very nifty and a great way to keep people on your site just a little bit longer.

[Via David Knox on NICAR]

About Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's Sun-Sentinel.com and OrlandoSentinel.com. Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.
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