NYTimes.com rolls out double-click reference

nytimes1.gifNYTimes.com has apparently rolled out a feature wherein users can double-click any word in a story and a dictionary or encyclopedia page will pop up.

There’s a small, easy-to-miss line at the bottom of stories explaining the function.

Very nifty and a great way to keep people on your site just a little bit longer.

[Via David Knox on NICAR]

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