Bryan Murley over at Innovation in College Media has a great checklist of online-related tasks that college publications should be doing. But the list is also a good guide of tasks for those who want to get started in online media.
Every web editor and producer should at least be familiar with how each of these tasks are accomplished. The act of learning how to produce a Soundslide or contribute effectively to a blog will make you that much more useful in producing a great site.
- Have you got your news org. online?
- Do you have a content management system?
- Have you posted any videos online?
- Have you included any audio soundbites in a story?
- Have you done a photo slideshow?
- Have you put up an audio slideshow (perhaps using Soundslides)?
- Have you done a map?
- Have you used weblogs on your site?
- Have you uploaded source documents (PDFs, excel spreadsheets, etc.) to accompany a big story?
- Have you used social media (Facebook, MySpace, YouTube) to market your stories?
- Have you tracked what others are saying about you via Technorati or Google Blogsearch?
- Have you used the web site to post breaking news online FIRST?
- Have you moved the online editor out of the back office and into a position of authority?
- Have you allowed comments on your stories?
- Have you encouraged writers to write for the Web and include hyperlinks in their stories?
- Have you tried something experimental?
See more of Bryan’s work at Innovation in College Media.