Search Engine Watch reports that 30% of searches done on Google and Yahoo are for the names of people. While there isn’t a breakout of what percentage of that figure is Britney and Paris, there’s still a key point here:
Your news sites should be more aggressively building search engine-friendly pages about popular figures. All of your newspaper’s previous stories about these people are a gold mine of valuable, keyworded content that can drive traffic to your site. See Times Topics for a good example of this.
The best part is once you set up your page to automatically bring in stories based on keywords, it populates itself and will likely bring in viewers with little to no hands-on management necessary. It doesn’t get any better than that.
[Photo by !borghetti]