http://journalistopia.com/2007/07/09/almost-official-nielsen-drops-page-views-as-primary-metric/ A world for online journalists. Come all ye scribes, artists and innovators of the press. Sat, 10 Apr 2010 01:54:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://journalistopia.com/2007/07/09/almost-official-nielsen-drops-page-views-as-primary-metric/comment-page-1/#comment-31418 Wednesday links | News Videographer Tue, 01 Jul 2008 19:24:38 +0000 http://journalistopia.com/2007/07/09/almost-official-nielsen-drops-page-views-as-primary-metric/#comment-31418 [...] really happy about it for a lot of reasons, especially because videos require a lot of time spent. Danny Sanchez does a great job of summarizing the reasons that a time spent metric will be awesome from a comprehensive article on the [...] [...] really happy about it for a lot of reasons, especially because videos require a lot of time spent. Danny Sanchez does a great job of summarizing the reasons that a time spent metric will be awesome from a comprehensive article on the [...]

]]> http://journalistopia.com/2007/07/09/almost-official-nielsen-drops-page-views-as-primary-metric/comment-page-1/#comment-9196 tish grier Thu, 12 Jul 2007 15:18:31 +0000 http://journalistopia.com/2007/07/09/almost-official-nielsen-drops-page-views-as-primary-metric/#comment-9196 when I first started Constant Observer, someone told me not to worry too much about how many people were coming in to read it--but to think more about how many people were actually *staying* to read it. It took AJAX for media folks to finally figure out that it's not necessarily how many uniques you get, but how many of those uniques actually stay and read what you're putting out there. Only when you figure this out can you get a good idea who makes up your readership, what they're reading, and perhaps why they're reading it. Pageviews can merely be clickthrus from nowhere going nowhere. when I first started Constant Observer, someone told me not to worry too much about how many people were coming in to read it–but to think more about how many people were actually *staying* to read it. It took AJAX for media folks to finally figure out that it’s not necessarily how many uniques you get, but how many of those uniques actually stay and read what you’re putting out there. Only when you figure this out can you get a good idea who makes up your readership, what they’re reading, and perhaps why they’re reading it. Pageviews can merely be clickthrus from nowhere going nowhere.

]]> http://journalistopia.com/2007/07/09/almost-official-nielsen-drops-page-views-as-primary-metric/comment-page-1/#comment-9069 Angela Grant Tue, 10 Jul 2007 03:03:04 +0000 http://journalistopia.com/2007/07/09/almost-official-nielsen-drops-page-views-as-primary-metric/#comment-9069 I'm most excited about it because video may be valued higher. I want to see videos on the homepage, getting the same great play as enterprise stories (if the videos are that good, of course). I’m most excited about it because video may be valued higher. I want to see videos on the homepage, getting the same great play as enterprise stories (if the videos are that good, of course).

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