Has your news site gotten down with Facebook yet?
Facebook recently launched product pages, where businesses can create profiles to promote themselves. While this has, until recently, been the realm of marketers and club promoters, it’s also a great opportunity for news sites to connect with readers and help shed some of that stale online image.
The Poynter Institute has a page (and yes, I’m officially a “fan”). I noticed some fellow online media bloggers are already fans as well. The New York Times has a page (with 7,000+ fans), as do we here at the Orlando Sentinel (minus the plethora of fans, of course). Searching around shows a few other news sites have hopped aboard.
Whether this is a big traffic driver or not, let’s not forget that a major role of a newspaper is being an important presence in the community. That should include online communities as well. So take a little time out of your day, and get your news site a page on some social networks.