News sites on Facebook

facebook-thumb.gifHas your news site gotten down with Facebook yet?

Facebook recently launched product pages, where businesses can create profiles to promote themselves. While this has, until recently, been the realm of marketers and club promoters, it’s also a great opportunity for news sites to connect with readers and help shed some of that stale online image.

The Poynter Institute has a page (and yes, I’m officially a “fan”). I noticed some fellow online media bloggers are already fans as well. The New York Times has a page (with 7,000+ fans), as do we here at the Orlando Sentinel (minus the plethora of fans, of course). Searching around shows a few other news sites have hopped aboard.
Whether this is a big traffic driver or not, let’s not forget that a major role of a newspaper is being an important presence in the community. That should include online communities as well. So take a little time out of your day, and get your news site a page on some social networks.

About Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's Sun-Sentinel.com and OrlandoSentinel.com. Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.
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