Technology columnist and Sentinel coworker-o’-mine Etan Horowitz outlines on his blog how and why journalists should start using Twitter.
“If you are a technology journalist, you need to start using Twitter. And regardless of what you cover, you should sign up for Twitter. It’s where the people you cover are hanging out and communicating and it will help you build sources, promote yourself, get story ideas and keep your finger on the pulse of the community you cover.”
Etan’s post follows a post by Charles Cooper on CNET about how journalists haven’t taken to Twitter.
Here in Orlando, I, along with the breaking news staff, are the keepers of the Orlando Sentinel Twitter feed. Twitter has been a great opportunity to reach a new, tech-savvy audience and provide a service that many folks tell me is valuable to them. Besides, where else could you get away with rickrolling readers on April 1? (See: “ Family of manatees discovered in Lake Eola”)