Category Archives: advertising

Google poised to bite local publisher classified revenue

Leaders at newspaper sites like to set their crosshairs on Craigslist for the evaporation of classified revenue they experienced, but it is actually Google that is poised to take a big bite out of what’s left of that revenue. First, … Continue reading

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Predicting The Future Of Obituaries

A team of Northwestern University students led by pioneering professor Rich Gordon has published the results of a compelling analysis on and the future of newspaper obituaries. Gordon published an overview today on Poynter E-Media Tidbits, where he urged … Continue reading

Posted in advertising, newspapers, social media | 2 Comments

How To Sell Ads On Low-Traffic Sites [Smashing Magazine]

“But though it may feel like putting the cart before the horse, there are many good reasons and ways to sell ad space on low-traffic websites. What you need to always keep in mind is that, while advertisers are drawn … Continue reading

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Google News Drives $100 million in Revenue to Google, says VP

Fortune magazine reports that Google vice president Marissa Mayer publicly stated that Google News –an aggregator that contains no advertising– draws in approximately $100 million in revenue from paid searches that get funneled through the site. Fortune opines: “It’s not … Continue reading

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Google’s ‘Knol’ is Direct Challenge to Media Companies

Google today announced the launch of Knol, a Wikipedia-esque site that hosts articles from contributors. Google hopes the articles become among the most authoritative on the Web — which represents a direct challenge to media sites. In a June 2006 … Continue reading

Posted in advertising, data, search engines | 33 Comments

Readership Institute Releases 2008 Readership Study

The Readership Institute has released its 2008 study on readership trends of 100 newspapers, which proclaims that “readers have not left the building.” The study (direct link to the PDF here), shows stability in many trends and some small readership … Continue reading

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Google to Offer up Potential ComScore and Nielsen-killer

The Wall Street Journal reports that Google will announce a new metrics tool to measure web site audience, a service that would make a major dent in current power players Nielsen and ComScore. [UPDATE: The New York Times Bits blog … Continue reading

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Webby Award winners announced (with news organization list)

Just announced: 2008’s Webby Award winners! The Webby Awards picks through the best of the Web and grants awards in more categories than you can shake a stick at. I’ve pored through the list and extracted the winners from news-related … Continue reading

Posted in advertising, blogging, Flash, newspaper design, random stuff, video, web design, writing and editing | 1 Comment

Looking at the big media picture with Google, AOL, Yahoo

Amy Webb over at MyDigiMedia cuts through the media circus around newspaper acquisitions and has a moment of clarity when she surveys the bigger picture and looks at “who owns what.” Amy has drawn up a handy chart showing the … Continue reading

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AJR: Pessimistic on hyperlocal journalism

American Journalism Review takes a hard look in its June/July issue at whether hyperlocal journalism is a financially sustainable practice. Paul Farhi writes: Is there a real business in this kind of business? So far–and admittedly it’s still very early … Continue reading

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Yahoo ad gone awry

This is just classic. [Photo by jkenning] Here’s a link for those of you non-geeks wondering just what the heck is so funny. Back story is here.

Posted in advertising, random stuff | 1 Comment

WSJ: McClatchy to abandon Tribune-Gannett deal, join with Yahoo

The McClatchy newspaper group is backing out of an online ad partnership with Tribune and Gannett to join a rival group of companies partnering with Yahoo, The Wall Street Journal reports. According to the WSJ: “McClatchy’s decision means Tribune and … Continue reading

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