Gordon published an overview today on Poynter E-Media Tidbits, where he urged the newspaper industry to pay more attention to the state of obituaries.

Obituary revenue has weathered the massive industry changes relatively well for now, Gordon says, but that may quickly change as it did for other classified categories. He writes:

“For newspapers, the key lesson from history should be clear: Act now, before it’s too late. And don’t let the industry’s current, relatively strong position in death notices and obituaries stand in the way of innovation, collaboration and partnerships.”

“Historically, via death notices and obituaries, newspapers met the needs of all of these audience segments. But changes in technology, media usage and cultural norms are combining to threaten newspapers’ dominance of this category.”

So check out Gordon’s piece here and the recommendations his students made to Legacy (PDF download here).

“It’s not all about the search engine itself. Google is happy to build popular products that don’t make any money on their own but tie users into a broader Google ecosystem.”

The Valleywag tech blog says this particular insight paves the way for media organizations to sue Google News for making use of third-party content. Valleywag says:

What neither Mayer nor Fortt explained: The real reason why Google doesn’t put ads on Google News. That’s because it fears lawsuits from the media organizations whose headlines and text it picks up and republishes. (It’s already lost a court case brought by a newspaper group in Belgium). By not running ads on Google News, Google lawyers could argue it’s not profiting from their work.

Journo blogger Lucas Grindley (hat tip to him for the link) says this revelation is yet another reason why Google is indeed directly competing with media organizations. Grindley writes, “As profits shrink and newspapers look for a scapegoat, someone is going to sue that woman.”

I made a similar argument last week when I called Google’s new Knol site a “direct challenge to media companies” (though I did stress that blaming Google for the news industry’s woes is a red herring). As Google grows its plethora of offerings, it is increasingly getting into the content business.

Google already has an enormous share of the online advertising market through it’s AdWords program, which finds the advertisers and provides a platform on which to serve the ads. Now, Google is increasingly attempting to gain a bigger piece of the inventory on which the advertising is displayed. That means launching additional sites that lead to searches with paid advertising, circumventing news sites’ own search features (another search with paid advertising) and hosting original content on their own servers (AP stories, Knol).

So if you aren’t already, start worrying about your event listings, restaurant reviews, comment boards, public records data and any other number of searchable things of which your news organization makes use. Google probably won’t be far behind.

In a June 2006 interview with the LA Times, Google CEO Eric Schmidt was asked whether Google is a media company or a technology company. His response:

“It’s better to think of Google as a technology company. Google is run by three computer scientists, and Google is an innovator in technology in our space. We’re in the advertising business – 99% of our revenue is advertising-related. But that doesn’t make us a media company. We don’t do our own content. We get you to someone else’s content faster.“

If today’s launch of Google’s Knol is any indication, this line of thinking has fundamentally changed. Google, in short, is becoming a full-fledged media company in direct competition with established news and knowledge sites.

Knol –short for “knowledge– is Google’s new Wikipedia-esque site that hosts authoritative articles on a wide variety of subjects. Knol recruits contributors to write articles on subjects such as medical conditions, sports and more. Article authors earn money by running AdSense campaigns on their content. Knol also offers a suite of collaboration tools that allows other users to suggest changes to the original article.

This move is a fundamental shift from Google’s traditional directive of helping users find content, as opposed to creating and hosting the content. It is a shift that has continued as Google acquired Blogger, launched Google Page Creator, allowed users to publish documents with Google Docs and began hosting Associated Press articles and user commentary on its Google News service (as opposed to linking to AP affiliates’ stories and leaving comments to the news sites).

However, Google also brings an enormous amount of traffic to news sites — traffic that means big advertising dollars. Most media companies worth their salt have significant search engine optimization efforts in place to make sure those who seek information are likely to find it on a news site. It’s for that reason that news organizations’ view of Google approaches the realm of bipolar disorder. News sites beg for the Google traffic but are also being encroached upon by Google features, such as Knol and new search boxes that let users bypass news sites’ own search features (which does help people actually find stuff for a change).

The Guardian’s Jack Schofield summarizes it well when he writes that “Knol represents an attack on the media industry in general.” TechCrunch’s Michael Arrington believes that Knol may be “a step too far.” Search engine expert and author Danny Sullivan also agrees, saying that:

“[Google's] Search, Ads, & Apps mantra that CEO Eric Schmidt has repeated on several occasions underscores that offering content tools is fair game within its mission. But does hosting content turn it into a competitor with other content providers and set up an unfair advantage in gaining traffic that might otherwise flow to them?”

Knol also represents a potential conflict of interest in Google’s own search results. If Knol articles are meant to be “authoritative articles about specific topics,” those familiar with search engine optimization will see the red flag. Google’s incentive to make Knol articles the most authoritative on the Internet puts it in direct competition with topic-specific columnists, news stories on a plethora of subjects and web sites such as About.com and Wikipedia. Because Google itself creates the algorithms that define what is “authoritative,” Google would have an unfair advantage over other sites — even if it is simply in terms of using in-house knowledge as opposed to somehow altering the actual ranking algorithms.

Nevertheless, BuzzMachine’s Jeff Jarvis has made the point that it is unproductive to argue whether Google is a friend or foe. He is correct in that we should try to emulate Google, rather than become disgruntled and blame the news industry’s woes on the search giant. Google’s endeavors at hosting and creating content doesn’t mean news sites can’t continue the symbiotic relationship with search engines.

But make no mistake; Google isn’t becoming a direct competitor to traditional news and media sites. It already is.

The study (direct link to the PDF here), shows stability in many trends and some small readership declines, particularly in the age 18-24 demographic. The study suggests that most readership trends are either stable or slightly declining, a finding at odds with the amount of advertising dollars flying out of newspapers’ hands. The study’s authors say:

“The short answer is that reading customers aren’t deserting newspapers at anything approaching the rate that advertising customers are. [...] Make no mistake: lots of people still want it and lots are paying attention to the local newspaper.”

Additionally, the study had some disappointing findings for news sites, including:

“62 percent of respondents said they had never visited the local newspaper’s Website, and only 14 percent said they had visited between the last seven to 30 days.”

“Readers are more engaged with print than with the Web site. Ratings for four experiences – “gives me something to talk about”, “looks out for my interests”, “ad usefulness” and “touches and inspires me” were significantly higher for the newspaper than for the site.”

At first glance, the study’s synopsis struck me as overly optimistic in light of the persistent circulation losses experienced by newspapers and large increases in American Internet usage (perhaps I’m biased because I’m an online guy?). However, Readership Institute managing director Mary Nesbitt says in the comments:

“It is a readership, not a circulation study. It rolls three dimensions of readership — frequency, time spent with the newspaper, and completeness of reading — into one score. Thus it measures how “occupied” people are (or are not) with the newspaper, not simply whether or not they looked at a newspaper. Other studies, equally valid, measure frequency only.”

Either way, I’m certainly looking forward to dissecting the study further.

[Readership Institute 2008 Readership Study]

[Hat tip to The Editors Weblog]

For those not in the know, ComScore and Nielsen use panels of users to determine the audience of news sites.  If you’ve ever compared ComScore or Nielsen numbers to your in-house server log data, you’ll know those numbers often differ significantly, which can be frustrating for content producers. However, Google’s numbers would be backed up by the immense amount of Internet traffic data that’s stored on its servers, hopefully making it more accurate (although there will always be difficulties with tracking unique visitors by cookies, IP address, etc.). Best of all, Google is offering its data free to marketers. From the WSJ:

Google’s approach, aimed at bolstering its ad-sales business, could pose a major threat to the Web measurement services that are available now, ad executives say. The two main players in the business — comScore and Nielsen Online — gather data on Internet use largely by tracking what panels of people do online or by conducting surveys, and their results can be inconsistent and incomplete. Google’s new offering will be based mostly on data from Web servers, allowing for a deeper and broader view of Internet use. And unlike the services from comScore and Nielsen, Google’s will be offered to marketers free, according to ad executives.

[Wall Street Journal - Google to Offer a Tool to Measure Web Hits]

I’ve pored through the list and extracted the winners from news-related categories, as well as news organizations that won in other categories, such as science or best practices. Here’s the Journalistopia-edited list. Apologies in advance if I missed anyone:

Best Copy/Writing
Wired.com
http://www.wired.com
(Also nominated: HowStuffWorks, Design Observer, NYTimes.com and Slate)

Best Use of Photography
Your Shot – National Geographic Magazine
http://ngm.com/yourshot

Blog – Business
FT.com Alphaville
http://ftalphaville.ft.com/

Blog – Political
The Huffington Post
http://huffingtonpost.com

Broadband
ABC.com Full Episode Player
http://dynamic.abc.go.com/streami…

Magazine
National Geographic Magazine Online
http://ngm.com
(Also nominated: Dwell.com, Makezine, NYMag, Yoga Journal Yoga Journal)

Music
BBC Radio 1 Meet the DJs
http://agencyrepublic.net/awards/…

News
NYTimes.com
http://nytimes.com/
(Also nominated: BBC News, Wired, CNN and Discovery News)

Newspaper
NYTimes.com
http://nytimes.com/
(Also nominated: The Guardian, the Independent, the Wall Street Journal and Variety)

Radio
BBC World Service channel site
http://www.bbc.co.uk/worldservice/

Science
nature.com
http://www.nature.com

Sports
Yahoo! Sports
http://sports.yahoo.com/
(Also nominated: ESPN.com, Nike Skateboarding, Spyker F1 Magazine, Sweet Spots)

Television
HBO Voyeur
http://www.hbovoyeur.com

VIDEO CATEGORIES

Best Use of Animation/Motion Graphics
The New York Times/T: The New York TImes Style Magazine “Circle Squared”
http://www.nytimes.com/indexes/20…

Best Writing
Onion News Network
http://tv.theonion.com

Documentary: Individual Episode
Coney Island: An Uncertain Future
Getty Images
http://www.rickgershon.com/gettyi…

News and Politics: Individual Episode
Finding the Way Home
MediaStorm
http://mediastorm.org/0017.htm

Travel (video)
Frugal Traveler: American Road Trip – NYTimes.com/Video
http://video.on.nytimes.com/?fr_s…

MOBILE

Entertainment (mobile)
Cosmo Mobile: 100 Hot Cities, Fake Calls, Dude Decoder & Cocktails!
http://m.cosmopolitan.com

Listing and Updates (mobile)
The New York Times Mobile Real Estate Listings
http://m.nytimes.com/re

News (mobile)
Mobile NYTimes
http://mobile.nytimes.com

Sports (mobile)
ESPN.com (Wireless)
http://mobileapp.espn.go.com/wire…

ALSO: Shoutouts to NYTimes.com for their best practices and best visual design/function nominations, Mama Trib’s Swamp blog for best political blog nomination, National Geographic for their best home page People’s Voice award, Consumer Reports for their Guides/Ratings/Review People’s Voice award, the Guardian and Onion for their podcasts nominations, NPR for their politics nomination, NPR and the BBC for their religion and spirituality nominations, Frontline World for their Documentary: Series and Documentray: Individual nominations, U.S. News and World Report for their Best Writing (video) nomination, the New Yorker’s animated cartoons for their animation nomination, CBS for their sports (video) nomination and many more.

Yep, no news site nominees in the navigation and structure categories. We’ll have to work on that…

Amy has drawn up a handy chart showing the acquisitions made by IAC, Google, Yahoo, AOL, Microsoft and, yes, News Corp. Us newsie types like to think newspapers are the center of the universe, but there’s a much larger landscape to be surveyed.

She writes:

“The future of media isn’t only about content, it’s about delivery. While journos are busy bickering about whether or not to allow visitor comments on their websites, other companies are moving full-speed ahead with radically different business models. They’re thinking broadly: aggregator + search + content + mobile + gaming = sustainability.”

In other words: If you’re worried primarily about what to call the lifestyle section on your news site and not about, say, delivering content to mobile devices, then it’s time to take your head outta your arse.

Is there a real business in this kind of business? So far–and admittedly it’s still very early –the answer is no. A few of the estimated 500 or so “local-local” news sites claim to show a profit, but the overwhelming majority lose money, according to the first comprehensive survey of the field. The survey, conducted by J-Lab: The Institute for Interactive Journalism (affiliated with the University of Maryland’s Philip Merrill College of Journalism, as is AJR), documents a journalism movement that is simultaneously thriving and highly tenuous.

While national sites will have a difficult time pursuing a Backfence-style model, I still believe newspapers should be aggressively catering their content to smaller geographic niches. By categorizing your content into narrowly tailored categories, you’re going to be better serving a greater number of people by making your site’s content more relevant to them. Whether this will translate into big ad dollars is anybody’s guess. But can you afford to ignore catering to your local audience, where many of your advertisers reside?

[Via Romenesko]

[Photo by jkenning]

Here’s a link for those of you non-geeks wondering just what the heck is so funny. Back story is here.

According to the WSJ:

“McClatchy’s decision means Tribune and Gannett could be isolated from what appears to be a growing industry coalition aimed at creating an online national ad platform with Yahoo. Led by Hearst Corp. and MediaNews Group Inc., the rival group already includes 12 publishers that represent more than 250 newspapers across the country.”

An official announcement could come as early as Monday, according to an LA Times report.

[Via PaidContent]

I could be wrong, but I can’t recall seeing a newspaper site ever do this with a search widget.

One consumer rights group has already embedded the database on their page and called it “groundbreaking.”

Newspapers should start considering this as standard operating procedure immediately. Can you imagine the traffic you’d receive for your local voter guides from bloggers during election season? What about dining databases? Chances are, there is plenty of content already on your site that can be turned into a search widget. And, the advertising of your site in a positive light? The possibilities are ripe.

Thanks to Amy Gahran for spotting this.