Serious trouble

Editor and Publisher reports today that we’re all spectacularly screwed:

The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years.

According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 — the most severe percent decline since the association started measuring advertising expenditures in 1950.

Folks, this is some of the worst –though not at all unexpected– news about our industry to date. How about we all take the weekend to dream up a big money-making epiphany?

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E&P releases top 30 most popular sites

Editor & Publisher just released Nielsen data for the top 30 newspaper sites.

The nutshell: Tampabay.com, the Star Tribune and Post-Gazette are new to the list. Newsday is down a bit, and Politico is up.

More here.

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Twin Cities Daily Planet rounds up niche papers, takes on the Star-Tribune

Live from the ONA conference in Toronto…

twin cities daily planet A coalition of small, niche community publications can become a premier source of news in Minnesota, says Jeremy Iggers, director of of the Twin Cities Media Alliance at TCDailyPlanet.com.

The Twin Cities Daily Planet –inspired by OhMyNews — “is conceived as an experiment in participatory journalism, built on a partnership between professional journalists and individual citizens. One goal of the Daily Planet is to harness that community intelligence and enable individuals to share information and work together for the common good. [More here.]”

The Planet partners with other small, niche media outlets to cover Minnesota — specifically areas they feel are underserved by the Minneapolis Star-Tribune. Iggers labeled his former employer, the Star-Tribune, as “the newspaper of the most desirable zip codes” for its giving coverage priority to affluent neighborhoods.

Currently, TCDailyPlanet is receiving an assortment of grants, including a Knight-Batten award and a grant from the McCormick-Tribune foundation. They also plan to hand out small amounts of funds –in $50 to $100 amounts– to assist some of its partner publications in publishing stories that have a broad appeal.

But the question, as always, is whether TCDailyPlanet –and publications of its ilk– can sustain financially in the long run. A call for financial help from the public resulted in only about a dozen donations, Iggers said. He hopes that TCDailyPlanet.com can adopt the NPR style of public fundraising within the next two to three years.

Will online niche community publication grow to the point where such ventures can be solidly profitable? Or will TCDailyPlanet and the many microlocal blogs remain passion projects dedicated to being an alternative to the big newspapers and TV stations in town? Passion project or otherwise, it’s the readers who likely stand to win.

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An opinion on media objectivity

Steve Outing’s recent column titled “Climate Change: Get Over Objectivity, Newspapers” has resulted in a firestorm of nasty e-mails and postings, according to Outing in his blog.

An idealist would say objectivity arose from a desire to have an enlightened, rational discussion. A cynic would say it was a good business decision made to sell more newspapers by catering to partisan readers of all varieties. It’s been about a century now, but I’d guess from my own studies that the truth is probably somewhere in between.

Check out Jay Rosen’s well-worded take on objectivity:

“Part of the problem is that journalists don’t realize what objectivity was in the first place,” says Rosen. “From the beginning it was a way of limiting liability, and allowing journalists to take a pass when it’s hard to figure out who’s right and what’s really going on. From the beginning it was meant to dull the knife edge of the press. It was meant to ‘de-voice’ or defang the individual journalist, so that more people would be comfortable with the product. But the costs of that system have built up over time.”

My sense is that Outing’s column comes less from a desire to save polar bears and more from a desire to see a passionate, interesting newspaper. I also sense it comes from frustration with us journalists worshiping objectivity while many in the public shamelessly hate us and call us biased anyway.

Throwing out the expectation of objectivity in reporting isn’t the answer. The answer is not being ashamed of our editorials and of the discussion we generate.

When confronted by some random person on the street with accusations of my news organization being biased, I don’t placate him or her with cries of objectivity and drone on about the newsroom/editorial board “firewall.” Instead, I spit back that newspapers are supposed to take a stand on issues and do their best to dig up the truth — even if it pisses people off some times. I say that if you have something to say, then here’s my card and come spit fire on one of our blogs or message boards; I’d love to have ya.

The standard newspaper writing style is often stale and homogeneous. Newspapers seldom publish (in print) commentary from the blogosphere and message boards. Many newspaper Web sites bury their interesting blogs at the bottom of their home pages and don’t regularly link to local blogs. And, most poignantly, killer editorials almost never appear on the front page; they’re buried in the back of the A-section.

Let’s begin with truly respecting objective news stories and subjective opinion slinging as being partners in creating a compelling newspaper. Let’s do our best to be fair to the subjects of stories while increasingly embracing our role as discussion leaders in our respective communities.

Otherwise, I foresee many news organizations literally dying of boredom.

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Knight-Batten Award finalists announced

jlab.gifJ-Lab has announced the 2007 winners of the Knight-Batten Awards. The finalists include WashingtonPost.com’s OnBeing, Reuters’ Second Life reporting and the Orlando Sentinel’s Varsity MyTeam site (woo-ha!).

See the list of finalists here (with links), as well as the 2007 notable entries. The winners will be announced at a Sept. 17 symposium.

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NY Post report: TimesSelect is a goner

timesselect-thumb.gifThe New York Times is poised to eliminate its TimesSelect product, making its popular columns, discussion boards and other features free to search engine spiders and all the denizens of the Internet, according to a report in the New York Post. If true, this effectively ends the most prominent example of putting popular news content behind a pay wall (outside of the Wall Street Journal, of course).

friedman.jpgI’d mourn thee, TimesSelect, save for the fact that I can now e-mail Thomas Friedman columns to my fiancee and friends. Come on, who could keep that cuddly, pouty face behind a pay wall for long? [Link via Romenesko]

[TimesSelect page]

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Michael Rosenberg’s 9 ‘Rules’ of Journalism

The Detroit Free Press’s Michael Rosenberg writes searingly and hilariously about his nine simple rules of journalism. Among his “rules:”

“Afflict the comfortable and comfort the afflicted; then, after the afflicted become comfortable, afflict them again. This should provide an endless supply of news stories.”

Check it out for a good laugh.

[Via Mallory Colliflower]

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AJR: Pessimistic on hyperlocal journalism

American Journalism Review takes a hard look in its June/July issue at whether hyperlocal journalism is a financially sustainable practice. Paul Farhi writes:

Is there a real business in this kind of business? So far–and admittedly it’s still very early –the answer is no. A few of the estimated 500 or so “local-local” news sites claim to show a profit, but the overwhelming majority lose money, according to the first comprehensive survey of the field. The survey, conducted by J-Lab: The Institute for Interactive Journalism (affiliated with the University of Maryland’s Philip Merrill College of Journalism, as is AJR), documents a journalism movement that is simultaneously thriving and highly tenuous.

While national sites will have a difficult time pursuing a Backfence-style model, I still believe newspapers should be aggressively catering their content to smaller geographic niches. By categorizing your content into narrowly tailored categories, you’re going to be better serving a greater number of people by making your site’s content more relevant to them. Whether this will translate into big ad dollars is anybody’s guess. But can you afford to ignore catering to your local audience, where many of your advertisers reside?

[Via Romenesko]

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Under the hood of Observer.com

New York Observer tag cloud headsThe New York Observer underwent a redesign using Drupal as its content-management system. The project leaders have posted an article on Drupal.org about how they redesigned the site, shoveled over 22,000 old articles and overcame the challenges they faced while doing it.

They also include details on how they built the interesting variation of a tag cloud, which uses illustrations of subjects’ faces instead of text (XML file here).

[Via Steve Yelvington]

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Online journalism to-do list

Bryan Murley over at Innovation in College Media has a great checklist of online-related tasks that college publications should be doing. But the list is also a good guide of tasks for those who want to get started in online media.

Every web editor and producer should at least be familiar with how each of these tasks are accomplished. The act of learning how to produce a Soundslide or contribute effectively to a blog will make you that much more useful in producing a great site.

So here’s Bryan’s list:

    • Have you got your news org. online?
    • Do you have a content management system?
    • Have you posted any videos online?
    • Have you included any audio soundbites in a story?
    • Have you done a photo slideshow?
    • Have you put up an audio slideshow (perhaps using Soundslides)?
    • Have you done a map?
    • Have you used weblogs on your site?
    • Have you uploaded source documents (PDFs, excel spreadsheets, etc.) to accompany a big story?
    • Have you used social media (Facebook, MySpace, YouTube) to market your stories?
    • Have you tracked what others are saying about you via Technorati or Google Blogsearch?
    • Have you used the web site to post breaking news online FIRST?
    • Have you moved the online editor out of the back office and into a position of authority?
    • Have you allowed comments on your stories?
    • Have you encouraged writers to write for the Web and include hyperlinks in their stories?
    • Have you tried something experimental?

See more of Bryan’s work at Innovation in College Media.

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Ouch. Newspaper circulation dips again

Editor & Publisher reports on big circulation declines at metro papers, according to the Audit Bureau of Circulations:

As in the past, the losses are steep while gains are minimal. This is the fifth consecutive reporting period that overall newspaper circulation experienced big drops, despite easing comparisons. For all papers reporting daily circulation, the Newspaper Association of America said that daily circ fell 2.1% while Sunday tumbled 3.1%.”

Specifics on several metro dailies are in the article.

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WSJ: McClatchy to abandon Tribune-Gannett deal, join with Yahoo

The McClatchy newspaper group is backing out of an online ad partnership with Tribune and Gannett to join a rival group of companies partnering with Yahoo, The Wall Street Journal reports.

According to the WSJ:

“McClatchy’s decision means Tribune and Gannett could be isolated from what appears to be a growing industry coalition aimed at creating an online national ad platform with Yahoo. Led by Hearst Corp. and MediaNews Group Inc., the rival group already includes 12 publishers that represent more than 250 newspapers across the country.”

An official announcement could come as early as Monday, according to an LA Times report.

[Via PaidContent]

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