Political ads, powerfully archived

The Washington Post has a neat feature called Mixed Messages in which they have archived televised campaign ads and archived them according to various criteria, such as state, party, characters, topics, narrator gender and so on. I can just imagine the editors gathered around discussing whether or not to include hairstyles as a category.
This feature is an excellent example of the power of categorizing content that would usually just be dumped onto a site, that is, if anyone even saw the value of putting it up in the first place.
Furthermore, it’s a great example of what kind of video works online, as opposed to the usual “talking head-only” formula found on TV station Web sites.
[Thanks to Cory L. Armstrong]

About Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's Sun-Sentinel.com and OrlandoSentinel.com. Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.
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