iPad Users Mostly Male, Love Photos [Y! Mobile]

From Yahoo’s Mobile Blog: “As expected within the classic early-adopter profile, we identified a male skew in the 35-44 age group among these early users. In fact, among all users, men outnumber women 2:1.”

“The iPad Yahoo! user closely followed the interests on Yahoo! that we would suspect: Flickr, Finance, Sports and News”

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More results and charts at Y! Mobile Blog

[Hat tip to the Newsosaur]

Eye-Tracking Tablets And The Promise of Text 2.0 [Wired]

From Wired.com: “For example: What if those written words were watching you reading them and making adjustments accordingly? Eye-tracking technology and processor-packed tablets promise to react, based on how you’re looking at text – where you pause, how you stare, where you stop reading altogether – in a friction-reducing implementation of the Observer Effect. The act of reading will change what you are reading.”

https://journalistopia.com/best-dating-site-for-hook-ups/

[Hat tip to lfg dating]

Not-to-Miss Florida Online Media, Technology Events

barcamp-orlandoA group of online technology enthusiasts listens in on a presentation at BarCamp Orlando in 2007. The event is now in its third year. [Photo by Josh Hallett ]

In the next few months, yours truly’s calendar is jam-packed with all sorts of great online media and technology events in Florida –events you should really think about attending!

A few weeks ago, I wrote about 10 things online editors can do to save their jobs. Well, attending these kinds of events is Number 10 on the list. And best of all, most of these cost the princely sum of zero dollars. You can also subscribe to One Click Power for continuous updates on technology.

If you know of any others, please drop me a comment. On to the list:

DrupalCamp Florida – Saturday, Feb. 7
Altamonte Springs, Fla. (just 10-15 minutes north of Orlando)
Cost: FREE
Central Florida is getting its first-ever DrupalCamp, a day-long series of presentations revolving around the free, open-source content management system that is changing the face of online media. Drupal is being used by major media sites such as The New York Observer, Morris Digital, the Miami Herald, as well as hundreds of thousands of small companies and hobbyists.

BarCamp Miami and WordCamp Miami – Sunday, Feb. 22
Coconut Grove, Fla. (near Miami, Fla.)
Cost: FREE
Happening in conjunction with FOWA, listed next
If there’s one thing journalists often lack, it’s an understanding and appreciation for Internet and tech culture. Well, you can get a big heap of it at BarCamp, a technology and online media “un-conference” distinguished by it having absolutely no schedule! The joy of BarCamp is that everyone is encouraged to make a presentation or lead a discussion. It’s totally open to everyone in the spirit of the day. The workshop schedule is set that very morning as participants sign up to lead discussions and give presentations. While BarCamp can get uber-geeky, it’s a great place to learn from other techies, meet innovators, share your knowledge with others and get some great ideas. BarCamp will also forever change your perspective on conferences.

BarCamp is partnering with WordCamp, a workshop similar in style to BarCamp but centering around WordPress, the insanely popular and powerful blogging platform that has become the tool of choice for many bloggers, including Journalistopia. Participants will sign up for presentations on everything from how to become a popular blogger to how to hack the code that powers WordPress

Future of Web Apps Conference – Monday, Feb. 23-24
Miami, Fla.
Cost: $395 (I know it’s pricey, but super early bird tickets were available for $100)
The Future of Web Apps Conference is THE premier web development event in the Southeast. FOWA will feature luminaries such as Winelibrary.TV’s Gary Vaynerchuk, 37Signals’ Jason Fried and many more. I attended last year, and it was worth every minute. This event is geared toward web developers, so it can be techy, but I truly learned a great deal about how the web is changing at this event.

Megacon – Friday, Feb. 27-March 1
Orlando, Fla.
Cost: $22/day or $52 for 3 days. Plus $10 parking/day
Er, this is a comic book convention. But who cares if it’s not about online journalism! I’ll be there! Onward…

Florida Society of Newspaper Editors Multimedia Workshop – Saturday, March 21
Tampa, Fla.
Cost: TBA
FSNE is planning a low-cost multimedia workshop for the Tampa Bay area similar to the one they recently planned in Miami. The workshop is a great opportunity to learn about blogging, online ethics, data projects, Flash and much more. I’ll be there reprising the workshop I led in Miami on new online media tools. Mark your calendar!

BarCamp Orlando – Saturday, April 18
Orlando, Fla.
Cost: Free
Now in its third year, BarCamp Orlando is the Central Florida flavor of BarCamp, explained above under BarCamp Miami. The last two years were a great success, so I’ll hopefully see you there this year!

***

Now I’m wondering when I’ll get to spend time with my lovely wife. At least she got in some great crossword puzzle time the last time I dragged her to BarCamp. (Such a good sport. Love you, dear!)

See you in Miami, Orlando or Tampa!

10 Things Online Editors can do to Save Their Jobs

nailing the roofLearning the skills to “do it yourself” can help you keep your online media job in these tough times and possibly get you an even better gig. [Photo by Tommy Huynh]

If you’re a web worker at a news site, you may recall a day when a newsroom Luddite came over and was astonished at how you waved your computer mouse and out came news stories published to the web site. You’d get looks of amazement and receive the occasional “man, you guys are the future.” It felt pretty good to feel ahead of the curve, right?

But they are coming. The former Luddites, that is.

Major news organizations are beginning to merge their print and online operations, which means print-edition journalists will increasingly double up on their duties and transition over to the web site, becoming full-fledged online producers with many of the basic skills to match. For instance, the LA Times has created an ambitious 40-class curriculum to train newsroom staff on how to produce for the web.

So where does that leave the steadfast web producer, whose exclusive keys to the online house are being duplicated like a $2 locksmith stand at a Home Depot on Saturday?

Back in 2006, I wrote about the dangers of simply being a “cut-and-paste expert” who doesn’t learn to use new digital media tools. That warning is now doubly true. So if you draw your paycheck from an online news site, it’s time to ask yourself a few hard questions:

1- Do I know how to register a domain name, create a basic web site (such as a blog) and post content to it by myself?

2- Have I tinkered with a new online media tool I wasn’t familiar with in the last four months?

3- Have I attended a class, workshop or explored another educational opportunity related to online media in the last year?

4- Have I created or co-created an original piece of content in the last six months that I would proudly put in my digital media portfolio?

5- Do I understand the information we have about our readers? Do I understand the breakdown of how visitors get to the site? Do I know the sites that send the most readers? Do I know some things about the demographics of who visits the site? Do I know what kinds of content draw the most views on our site? Do I know what kinds of readers are the most valuable to our advertisers?

If your answer to any of these is “no,” then it’s time to roll up your sleeves and get to work before it’s too late. After spending time trying to figure out how to find an editor – the newsroom editors are learning the basics, so it’s time to take your own skills to the next level.

It’s all about efficiency. Being more effective and efficient than the others will help you stand out and be noted as a notable asset. Is there something you find yourself doing everyday almost automatically? Try employing an macro recorder and now you won’t have to do it yourself. This is just one of the many things you can try to implement of course. Here are ten things you can try in the next six months to boost your professional value, whether you’re a newly hired producer or a seasoned manager with years of online experience:

1- Become versed in social media sites such as Facebook, Twitter, Digg, StumbleUpon, Reddit and others. Build a profile, and become a power user on some social bookmarking sites. Here’s a great how-to for Digg.

2- Learn more about search engine optimization and how you can use it to promote news content. Get yourself a copy of Peter Kent’s Search Engine Optimization for Dummies. It’s not only my favorite SEO book, but it’s also one of my favorite tech books, period.

3- Experiment with some of the 25+ tools on this list and try using a few for an upcoming project.

4- Create your own web site around something about which you’re passionate. You get even more out of the experience if you buy a domain name and build your site from scratch. You can likely install your own content management system, such as the free WordPress or Joomla, using the handy tools that web hosts such as GoDaddy and Dreamhost offer. The site can be a blog, a forum or something else. If you need help, use the excellent resources at J-Learning. And if you want to really learn HTML, I highly recommend the book Spring into HTML & CSS by Molly Holzschlag, which I personally used to re-learn all the basics.

5- Spend a few days exploring your site’s metrics tools in detail. Run heat maps on your site to see where users click. Punch up the list of top referring domain names. Look at what the top content was on various days. Look at the keywords people use to find your site. Find out how they get to the site.

6- Brush up your skills by taking some online media classes. You can find great (and free or cheap) classes on everything from beginner Photoshop to computer programming at local libraries, technical schools and community colleges. Techniques change so rapidly in online media that this is essential.

7- Knock on the marketing department’s door and ask them for a copy of any studies done on your site’s readers. Look for anything related to demographics, usability studies and market research. Read it, and make a summary of it for your own notes.

8- Knock on the advertising department’s door and find out what big sales they’ve made recently. Ask them what sorts of content has sold well and what kinds of readers are most lucrative to advertisers.

9- Start following a few blogs that interest you, and study their habits. Also, consider following a few online journalism blogs that keep track of industry happenings. To get started, check out Journalistopia’s blogroll (the list of links on the right side of this blog) or visit Alltop.com’s journalism category.

10- Network with online media professionals (and not just online NEWS professionals). Check for local meetups at sites such as Meetup.com and Upcoming. Consider attending local conferences, such as BarCamps and university-sponsored workshops, where people present new technologies and ideas. Contact an editor at another news site if you love an idea their staff has accomplished.

It’s a tumultuous time in our industry, and few things are certain. However, it’s a good bet that boosting your online media skills will increase your likelihood of keeping your job or getting an even better one with the help from experts at the Perelson’s Utah County recruiting company.

So get started, and don’t waste another day!

Have ideas on how you or others can increase your professional value? I’d love to hear from you in the comments!

GateHouse Lawsuit vs. New York Times Co. has Dire Implications

GateHouse Media filed a lawsuit Monday against the New York Times Co. alleging copyright infringement after the NYT-owned Boston Globe frequently posted links containing headlines and the first sentences from articles on GateHouse’s community news sites.

View the Document: The 25-page lawsuit [PDF]
-View the Document:  Request for an injunction [PDF]
to stop the Globe from posting GateHouse links. [UPDATE 12/23, 10:02 p.m.: A judge denied the temporary injunction]
View the Document: 35-page support document for the injunction [PDF]
View the Document: Affidavit by GateHouse Media Metro Editor-in-Chief Gregory Reibman [PDF]
Your Town Newton, one of the Boston Globe’s community sites that sparked the lawsuit. See the news links in the center content gutter.

The lawsuit, if successful, could create a monumental chilling effect for bloggers, news sites, search engines, social media sites and aggregators such as Topix and Techmeme, which link to articles, display headlines and use snippets of copyrighted text from other sites. Initiatives such as the NYTimes.com Times Extra, which displays links to related articles from other sites, could be shut down for fear of copyright lawsuits. It could lead to a repudiation of one of the fundamental principles on which the Internet was built: the discovery and sharing of information.

In its complaint, GateHouse called the article links “deep links” because they do not link to the home page of the site. The “deep link” language in the complaint is meant to invoke cases such as the Supercrosslive.com case, wherein a motorcross news site was successfully prohibited from deep linking to a competing site’s streaming video file, which bypassed the site’s advertising.

From a technological standpoint, Your Town Newton’s article links would likely be considered deep links. However, that does not necessarily mean the links are a violation of fair use principles. The links to the articles, which contain as many as six advertisement positions, are rather different in nature from the links to streaming audio and media files in the Supercrosslive.com case, which were unable to contain advertising.

GateHouse’s assertion is that the Boston Globe community site’s use of the headlines cannibalizes GateHouse’s content and causes it financial harm because readers gather news from the links and snippets on the Globe’s site rather than visit GateHouse’s sites. Although not explicitly stated in the complaint, this means GateHouse likely believes the loss of readers from possible increased use of the Globe’s site will not be offset by the readers brought in by its competitor’s links.

If GateHouse were to have its way with its deep link argument, it would create a legal precedent that makes the act of linking to a copyrighted article illegal. It could mean a crippling of sites such as Romenesko and the Drudge Report, which can bring in enormous amounts of readers while being primarily built upon links to someone else’s expensive-to-create content. But, if enforced, it would also cut off the voluminous flow of readers who arrive to news sites via search engines and aggregators. That, too, has an effect on the bottom line.

In the end, we could see a long list of media companies flinging short-sighted lawsuits at each other, while suicidally pushing their content into black holes guarded by copyright law.

[UPDATE 12/23]: Here’s some commentary on the lawsuit from other media bloggers:

How the GateHouse suit looks from both sides – Media Nation
GateHouseGate – Mark Potts
A danger to journalism – Jeff Jarvis, BuzzMachine
Gatehouse sues NYTCo over aggregation: But do they have a point? – Tish Grier
Aggregation aggravation – PaidContent
Dying Newspapers Suing Each Other For Content Theft – Silicon Valley Insider

Guide to surviving journalism as a high-tech industry

Lisa Williams has written what may be one of the best posts about how to adapt to an increasingly technology-driven journalism world.

Lisa, the Placeblogger founder who has a foot planted in both media and technology worlds, impressed the heck out of me at the ONA conference in Toronto when she illustrated how journalism is becoming a high-tech industry. Now I know you’re thinking right now: “Well, I already know we’re becoming high-tech,  Danny. I’m always looking around for new web tools I can use for our site.”

However, journalism becoming a “high-tech industry” doesn’t simply mean we’re using the latest gizmos and knick-knacks to deliver news. It means we’re experiencing a fundamental change in our values, culture and business practices — changes that are more pervasive than you may initially realize. Check out Lisa’s post for some prescient advice on how to deal with it.

[Lisa Williams: Ten Things Journalists Should Know About Surviving In a High-Tech Industry]

SXSW video is online

sxsw.pngHead on over to the conference site for South by Southwest (SXSW) for free video from the media and entertainment conference. You’ll want to particularly peruse the Interactive Coverage. And yes, the much-maligned Zuckerberg/Lacy interview is there too.

I wasn’t one of the fortunate souls who made it out to Texas for the conference, so if you have any specific recommendations on what to watch, do share in the comments.

And to think I just got Netflix this weekend, and I’ll be spending a couple of hours watching tiny pixelated videos of guys talking about media nerd stuff…

Audio from Future of Web Apps Miami available

fowa-thumb.gifJust got an e-mail letting me know that audio from the Future of Web Apps Miami conference is available. Woot!

For us online news types, these talks are a great chance to get exposed to what’s happening in web technology and to think about how we can apply it to our situation.

These were the talks I thought were the best IMHO:

Cal Henderson from Flickr talks about the software development process and gives boatloads of excellent advice you need to hear if you’re developing applications.

Gary Vaynerchuk from Wine Library TV talks about the importance of passion in growing a community (this one really applies to news sites).

Kevin Marks from Google talks about Google’s OpenSocial and the future of social networking.

Blaine Cook from Twitter talks about the future of Twitter and its architecture.

Leah Culver from Pownce talks about opening your web app to the masses (something news sites need to get better at, without jeopardizing their revenue that is..)

Snapshot of most popular social networks by country

socialnetworking2.jpg

Think MySpace and Facebook are the be-all and end-all of social networking? Well, that’s not the case if you live in France, Brazil, Russia or any other number of countries.

French news site Le Monde has put together an interesting infographic on which social networks are most popular in which countries. While MySpace and Facebook are clearly the most popular, other sites such as Orkut, Bebo, Cyworld and Skyblog are more popular elsewhere. You can visit https://bumped.in/buy-instagram-followers/ to increase your instagram followers. Social media is exactly as the name suggests. Getting to know your subscribers and giving them what they are looking for in a friendly non-pushy way, this is the best path to develop your community. Here you can find that jarvee was reviewed all about the traffic boosting tools.

Social networks are important because they allow people to develop relationships with others with whom they might not otherwise be able to connect. It also helps boost business productivity when used for public relations, marketing, and advertising purposes. The main types of social media include big names like Facebook, Instagram, Facebook Messenger, and Twitter. These are the most popular social networking sites in the United States. Others include Pinterest, Tumblr, Snapchat, TikTok, and YouTube.

And, on a sentimental note, my old blog service LiveJournal is the most popular in Russia. Folks, my pals and I in high school were using LiveJournal back before blogging was called “blogging” (come to think of it, what DID we call it back then? Journaling? LiveJournaling? *shrug*). Ah, we all dispersed so much teenage angst out on the Net…

The Importance of Social Media for Business

Facebook — the social media network that forever changed how individuals, businesses, nonprofit organizations, and even government agencies communicate and relay information — celebrated its 10th birthday this week.

In the last 10 years, social networking has revolutionized online marketing for businesses, and many businesses (one study suggests as many as 90 percent of small businesses) are making use of social media. Some have found great success with social media, while others are still floundering in the sea of online marketing, struggling to make sense of it all. And then there are the businesses that are holding out and have yet to take advantage of social media for one reason or another — not enough time, lack of understanding, or disbelief that social media can actually work for a business.

If your businesses is in that last camp (not utilizing social media), or if you’ve set up social media but aren’t convinced it’s truly worth your time, let’s take a look at five reasons social media is important to your business.

Reasons Why Social Media is Important for Your Business

  1. Low Cost

    There is no entry cost to social media marketing. Targeted messages and advertising on Facebook and Twitter do come at a cost, but a small one compared to traditional marketing methods. Any business could conduct baseline social media marketing at virtually no cost, but many business owners simply don’t have the time to invest in managing social media. You’ll get more reach and more “bang for your buck” if you work with an experienced social media marketing agency to manage your online marketing strategy and content, check out the following article for more info on marketing automation.

  2. Easily Connect with Existing and Potential Customers

    Your existing and potential clients and customers are already on social media, why not meet them where they are? Social media serves as an outlet for you to offer customer service, and engage with your customers, perform market research, and much more. Your industry may determine which social network holds the most potential value for your business (for example, if you are in the home improvement, decorating or food business, Pinterest may be more valuable than other social networks). Simple market research can help you determine which social networks your target audience uses most.

  3. Low Barrier to Entry

    In addition to social media marketing being far more affordable than traditional marketing, it is also easy to get started. In just a few simple steps, you can easily set up social media profiles for your business on any social networking platform. Again, when it comes to managing your content, it may be better worth your resources to invest in a working relationship with an online marketing agency that is experienced in social media marketing and search engine optimization.

  4. Key Factor in Search Engine Ranking

    A solid SEO strategy is about producing quality content that generates a lot of inbound links to your website. Social media is a primary form of content consumption and with the click of a button, users can share content across their social media channels, thus increasing the number of inbound links to the content on your website. “Social signals” are becoming more and more key to boosting search engine rakings.

  5. Social Networks Provide a Unique Platform for E-Commerce

    Interactive videos on YouTube allow your customers to make a purchase decision directly through the video itself. Using Facebook apps, you can even build a sales portal directly into your business’ Facebook page. Alternatively, you can also use social media sites like Facebook to get in touch with successful entrepreneurs like Cortney Fletcher. Social media can be as powerful as a word-of-mouth referral, especially on Facebook where users are more likely to have offline, personal relationships with their Facebook friends (as opposed to people they follow on Twitter). If an existing customer has something to say about your products and services, chances are high they will share their opinion with their friends and followers on social media.

MySpace unveils developer platform

myspace.gifMySpace today unveiled a developer platform designed to facilitate the creation of third-party apps for MySpace, ala Facebook applications. If your team has at all been interested in developing Facebook applications, then make sure you’re taking a look at this.

The Official Developer Platform site is here.

Details from the Wall Street Journal on why they’re doing it and why it took so long here.

Story from PC Magazine here.

And the ground rules for monetization, from PaidContent:
— Developers can monetize their canvas page (the page where usrs add these apps to their profiles) and keep all of the revenue
— Developers can use any form of online monetization: ads, sponsorships, product sales, etc.
— MySpace will add in its “HyperTargeting” and “SelfServe” ad products over time.

News sites on Facebook

facebook-thumb.gifHas your news site gotten down with Facebook yet?

Facebook recently launched product pages, where businesses can create profiles to promote themselves. While this has, until recently, been the realm of marketers and club promoters, it’s also a great opportunity for news sites to connect with readers and help shed some of that stale online image.

The Poynter Institute has a page (and yes, I’m officially a “fan”). I noticed some fellow online media bloggers are already fans as well. The New York Times has a page (with 7,000+ fans), as do we here at the Orlando Sentinel (minus the plethora of fans, of course). Searching around shows a few other news sites have hopped aboard.
Whether this is a big traffic driver or not, let’s not forget that a major role of a newspaper is being an important presence in the community. That should include online communities as well. So take a little time out of your day, and get your news site a page on some social networks.

Morning Call strikes again with widgets

morning call election widgetFirst, the Allentown Morning Call generated lots of buzz with its popular Breeders and Kennels search widget. Now, they’ve gone and done it again with a new 2007 elections tool that allows users to search a plethora of local elections and embed a widget of the results on a Web page.

Run a search, and check out the “Create a Race Widget” link (it’s small and to the far right) to get some embeddable iframe code. The widgets are available for each race.

[UPDATE: Jeff Johns over at Mccall.com comments: “We have widgets built into our project requirements, we try not to launch a project without a widget. We feel it really connects more users with our content.]

Taking that extra step to create some simple widgets can be easily forgotten in the scramble to get data features up. But widgets are a great opportunity to really serve your online audience and have your content reach more people. Don’t pass it up!