CNET, Yahoo and making use of social networks

Martin Stabe highlights a story by the Guardian’s Jemima Kiss covers a forum by the Association of Online Publishers in which representatives from CNET and Yahoo! get into the nitty-gritty of how they’re leveraging content from users and some of the practical challenges associated with that (including grumbling from the editorial staff at CNET).

Buried way in the story is an interesting nugget about CNET’s blogs:

“Every journalist has their own blog and are not allowed to “hide behind a brand”, [Suzie Daniels, head of business media at CNET Networks] said. They must use their real name because users nowadays expect transparency, honesty and authenticity. Where the authority of editors used to be in being in charge, it is now in participating and building a relationship and credibility with users in a more direct way. The life of a journalist, she said, looks very different now and is as much about responding and blogging as reporting.”

Sounds like a stab at the infamous unsigned editorial to me.

About Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's Sun-Sentinel.com and OrlandoSentinel.com. Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.
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