Rob Curley on Studio 55 vodcast details

studio55.jpg Rob Curley, award winner for …er… lots of stuff and now a Washington Post staffer, is delivering the long-awaited details on how and why his former crew at the Naples Daily News created the often-discussed Studio 55 vodcast.

Studio 55 is a daily video news show for the Daily News‘ site that incorporates some of the slickest production values I’ve ever seen from a newspaper-generated news show. And what the heck is a “vodcast anyway? Curley answers:

We already had been producing a fairly slick daily audio podcast at the Naples Daily News, so I’m sure the word “podcast” had some sort of inspiration on us. But to be honest, our publisher *really* didn’t want us to call what we were going to produce a “newscast.” In fact, he was adamant about it.

I never really got to the bottom of why he didn’t want us to use that term, but I always sensed that it was because he wanted us to make a statement that what we were going to be doing was going to be very different from that of a traditional local television news program.

If you’re thinking about starting a video segment or are pondering changes to the one you do, make sure to read Curley’s recounting.

About Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's Sun-Sentinel.com and OrlandoSentinel.com. Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.
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