Rob Curley, award winner for …er… lots of stuff and now a Washington Post staffer, is delivering the long-awaited details on how and why his former crew at the Naples Daily News created the often-discussed Studio 55 vodcast.
Studio 55 is a daily video news show for the Daily News‘ site that incorporates some of the slickest production values I’ve ever seen from a newspaper-generated news show. And what the heck is a “vodcast anyway? Curley answers:
We already had been producing a fairly slick daily audio podcast at the Naples Daily News, so I’m sure the word “podcast” had some sort of inspiration on us. But to be honest, our publisher *really* didn’t want us to call what we were going to produce a “newscast.” In fact, he was adamant about it.
I never really got to the bottom of why he didn’t want us to use that term, but I always sensed that it was because he wanted us to make a statement that what we were going to be doing was going to be very different from that of a traditional local television news program.
If you’re thinking about starting a video segment or are pondering changes to the one you do, make sure to read Curley’s recounting.