Orlando Sentinel morning news crew gets started

orlandosentinel.gif[Full Disclosure: I am a web producer for the Orlando Sentinel.]

Online news head honcho Anthony Moor shares on Cyberjournalist some of the changes going on at the Sentinel, including the creation of a morning news team that will deliver content to accommodate the surge in early user traffic. And, check out the announcement from senior editor John Cutter for a photo of the crew in their cool t-shirts.
The paper has essentially rearranged the schedules of some reporters and photographers in order to follow up on overnight happenings and get breaking news content earlier in the day, particularly photos and video.

From the story:

“For a paper our size, this is a significant commitment of resources to Web publication — specifically targeting the morning timeframe when most newsrooms are somnolent but Web sites are seeing their highest traffic of the day,” [Moor said.]

It’s an important acknowledgment: the news cycle and staffing needs of the Web site are different from the newspaper’s. If your staff isn’t working to target lunchtime and mornings with the Web site, well, they’re your page views…

About Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's Sun-Sentinel.com and OrlandoSentinel.com. Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.
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