Editor and Publisher reports today that we’re all spectacularly screwed:
The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years.
According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 — the most severe percent decline since the association started measuring advertising expenditures in 1950.
Folks, this is some of the worst –though not at all unexpected– news about our industry to date. How about we all take the weekend to dream up a big money-making epiphany?