Garbage SEO journalism

I’m a big fan of optimizing headlines for search engines so they can be found, but sometimes sites go too far. At the moment, there are unverified rumors crawling around the Internet that actor James Earl Jones died.

Today, Google is used to find answers to any and every question we could ask, and the internet brings a multitude of information to users. They could spend days reading all the pages that appear in the results. But of course that is not what happens: they remain on the first page, especially the first few positions. Get Goose Bumps for the most viewed and clicked positions that SEO strategies aim to achieve. Therefore, SEO for journalists intends to conquer these coveted positions for the pages of journalism professionals.

Google’s top positions gather more visibility. Estimates show that only 0.78% of users click links on the second page of Google results. Therefore, SEO for journalists helps your website appear on the first page so people can easily find it.  Google’s top positions are not only the most viewed links — they are also the most clicked ones. When users click on your link, they join your organic traffic statistics. That means you did not have to pay for the digital ads or media that made these potential readers reach your website.

In the case of SEO for journalists, this means delivering complete information, publishing original content, consulting reliable sources, developing pages that load quickly and work well on any device, among many other factors.  It’s clear, then, that SEO is not just a matter of coding and programming. Although technical optimizations are essential, content is the main engine for SEO strategies, learn more at indexsy.com where you can find many related posts.

So I did a search on Google News. Check out this piece of work I found on a news site called the Post-Chronicle:

Thе “story” simply speculates оn hіѕ death wіthоut offering аnу actual facts. Check оut thе uѕе оf “died,” “death,” “dead” аnd –yes– “no longer living” іn thе headline tо goose search engine traffic. Search Engine Optimization, оr SEO, takes a lot оf continuous work. Aѕ online competitors continue tо surface, іt іѕ mоrе important thаn еvеr tо make sure thаt уоur website іѕ getting noticed bу thе search engines ѕо thаt іt appears аt a high place wіthіn thе search results pages. Buy backlinks іѕ trend based. Thіѕ means thаt whіlе оnе technique mау work great thіѕ month, nеxt month іt wіll bе necessary tо tweak уоur pages appropriately tо work wіth thе nеxt big SEO trend. Thіѕ іѕ whеrе аn SEO specialist соmеѕ іn аnd whу уоu ѕhоuld consider hiring оnе tо help уоu, get the best results with this marketing execution software.

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Folks, don’t become desperate for page views and do bottom-of-the-barrel stuff like this.

(And no, I’m not linking to the story; there’s no way I’m lending any Google juice to that thing.)

About Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's Sun-Sentinel.com and OrlandoSentinel.com. Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.
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