I’m a big fan of optimizing headlines for search engines so they can be found, but sometimes sites go too far. At the moment, there are unverified rumors crawling around the Internet that actor James Earl Jones died.
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So I did a search on Google News. Check out this piece of work I found on a news site called the Post-Chronicle:
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Folks, don’t become desperate for page views and do bottom-of-the-barrel stuff like this.
(And no, I’m not linking to the story; there’s no way I’m lending any Google juice to that thing.)