Garbage SEO journalism

I’m a big fan of optimizing headlines for search engines so they can be found, but sometimes sites go too far. At the moment, there are unverified rumors crawling around the Internet that actor James Earl Jones died. So I did a search on Google News. Check out this piece of work I found on a news site called the Post-Chronicle:

The “story” simply speculates on his death without offering any actual facts. Check out the use of “died,” “death,” “dead” and –yes– “no longer living” in the headline to goose search engine traffic.

Folks, don’t become desperate for page views and do bottom-of-the-barrel stuff like this.

(And no, I’m not linking to the story; there’s no way I’m lending any Google juice to that thing.)

About Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's Sun-Sentinel.com and OrlandoSentinel.com. Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.
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