Report: Women 55+ Facebook’s Fastest-Growing Demographic

From the Shaping The Newspaper Blog, sourced from a Morgan Stanley Research report:

“To the surprise of many, Facebook in not just the privilege of tech-savvy kids – the college and post-college folks (18- to 24-yearolds), which the site originally aimed to target, now only account for less than 25 percent of total users. The fastest-growing demographic group is women age of 55 and older, up 175 percent since September 2008.”

Read more at SFN

[Hat tip to Journerdist Will Sullivan]

About Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's Sun-Sentinel.com and OrlandoSentinel.com. Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.
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