The McClatchy newspaper group is backing out of an online ad partnership with Tribune and Gannett to join a rival group of companies partnering with Yahoo, The Wall Street Journal reports.
According to the WSJ:
“McClatchy’s decision means Tribune and Gannett could be isolated from what appears to be a growing industry coalition aimed at creating an online national ad platform with Yahoo. Led by Hearst Corp. and MediaNews Group Inc., the rival group already includes 12 publishers that represent more than 250 newspapers across the country.”
An official announcement could come as early as Monday, according to an LA Times report.
[Via PaidContent]
