USAToday site traffic jumps 21% after redesign

Traffic at Gannett’s redesigned USAToday site has spiked by 21%, according to data from Nielsen and this report from Editor & Publisher.

From the article:

USA Today said the number of registrations jumped 380% over February, and that readers are spending more time per visit. Nearly 40,000 user comments were posted in March, the paper said.

Check out the Editors Weblog for more background on the March relaunch, which included an emphasis on the OnDeadline Blog and a community journalism initiative.

Author: Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's and Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.

2 thoughts on “USAToday site traffic jumps 21% after redesign”

  1. Not at all! I’d be interested to see the long-term effect compared to the industry in general to see if there’s a particularly large surge right after the redesign, as is often the case on the print side.

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