[UPDATE: A spot check of the WaPo and LA Times shows their PageRank have returned to normal. Oh well, it was fun while it lasted!]
Ok, we all know my measly online journalism blog –thrilling as it may be to journalism geeks– isn’t as “important” as the esteemed Washington Post and LA Times. But Google apparently seems to think so nowadays.
Google recently tweaked its PageRank algorithm in its continuing war against terr.. er.. link farms (more about PageRank here). If you’ve got the Google Toolbar, you’ll see Journalistopia has a PageRank of 5 out of 10. However, such highly established and respected publications as the LATimes, Newsday, Forbes, the Washington Post, Engadget and the San Fransisco Chronicle were recently booted down to a 5. Others, such as the Seattle Times, Washington Times and Charlotte Observer were booted to a 4. Here’s the list of some notable PageRank drops put together by Daily Blog Tips.
If you know someone in the online marketing department at one of these publications, you’ll probably find them spitting pea soup with their heads spinning, that’s how bad this is. If your site took a big PageRank hit, you may want to round up your best SEO people and start theorizing as to why the heck this happened. And, try to unearth whether they employed any evil black hat SEO techniques…