First, the Allentown Morning Call generated lots of buzz with its popular Breeders and Kennels search widget. Now, they’ve gone and done it again with a new 2007 elections tool that allows users to search a plethora of local elections and embed a widget of the results on a Web page.
Run a search, and check out the “Create a Race Widget” link (it’s small and to the far right) to get some embeddable iframe code. The widgets are available for each race.
[UPDATE: Jeff Johns over at Mccall.com comments: “We have widgets built into our project requirements, we try not to launch a project without a widget. We feel it really connects more users with our content.]
Taking that extra step to create some simple widgets can be easily forgotten in the scramble to get data features up. But widgets are a great opportunity to really serve your online audience and have your content reach more people. Don’t pass it up!