Morning Call strikes again with widgets

morning call election widgetFirst, the Allentown Morning Call generated lots of buzz with its popular Breeders and Kennels search widget. Now, they’ve gone and done it again with a new 2007 elections tool that allows users to search a plethora of local elections and embed a widget of the results on a Web page.

Run a search, and check out the “Create a Race Widget” link (it’s small and to the far right) to get some embeddable iframe code. The widgets are available for each race.

[UPDATE: Jeff Johns over at Mccall.com comments: "We have widgets built into our project requirements, we try not to launch a project without a widget. We feel it really connects more users with our content.]

Taking that extra step to create some simple widgets can be easily forgotten in the scramble to get data features up. But widgets are a great opportunity to really serve your online audience and have your content reach more people. Don’t pass it up!

About Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's Sun-Sentinel.com and OrlandoSentinel.com. Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.
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