MySpace unveils developer platform

MySpace today unveiled a developer platform designed to facilitate the creation of third-party apps for MySpace, ala Facebook applications. If your team has at all been interested in developing Facebook applications, then make sure you’re taking a look at this.

The Official Developer Platform site is here.

Details from the Wall Street Journal on why they’re doing it and why it took so long here.

Story from PC Magazine here.

And the ground rules for monetization, from PaidContent:
— Developers can monetize their canvas page (the page where usrs add these apps to their profiles) and keep all of the revenue
— Developers can use any form of online monetization: ads, sponsorships, product sales, etc.
— MySpace will add in its “HyperTargeting” and “SelfServe” ad products over time.

Author: Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's Sun-Sentinel.com and OrlandoSentinel.com. Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald. View all posts by Danny Sanchez