MySpace today unveiled a developer platform designed to facilitate the creation of third-party apps for MySpace, ala Facebook applications. If your team has at all been interested in developing Facebook applications, then make sure you’re taking a look at this.
The Official Developer Platform site is here.
Details from the Wall Street Journal on why they’re doing it and why it took so long here.
Story from PC Magazine here.
And the ground rules for monetization, from PaidContent:
– Developers can monetize their canvas page (the page where usrs add these apps to their profiles) and keep all of the revenue
– Developers can use any form of online monetization: ads, sponsorships, product sales, etc.
– MySpace will add in its “HyperTargeting” and “SelfServe” ad products over time.