Category Archives: advertising

Spreading the news You Tube style

Big, big kudos to the Allentown Morning Call for their Breeders and Kennels search widget.¬†While there’s nothing especially extraordinary about setting up a searchable database, the Morning Call took it a step further and made their search widget embeddable by … Continue reading

Posted in advertising, web 2.0, web design | 4 Comments

The. Coolest. Want Ad. Ever.

As if the Roanoke Times doesn’t already produce so many great multimedia news projects, now they go and produce one hell of a want ad — in this case for the top editorial job at the paper. This is one … Continue reading

Posted in advertising, random stuff, web design | 3 Comments

British newspapers paying Google for headline placement

Do I hear $10 for “Saddam Hussein hanging?” $15? PaidContent highlights a Wall Street Journal report on the growing trend in the U.K. toward newspapers bidding on sponsored links on Google for news events. Some American newspapers have gotten in … Continue reading

Posted in advertising, ethics, writing and editing | 2 Comments

Closer scrutiny for media’s web stats

The New York Times reports on Forbes.com‘s troubles with determining how many users visit the site and who they are, a trend I predict is likely to increase in coming days with other media outlets. All evidence suggests that advertisers … Continue reading

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Google strikes with map coupons

The New York Times reports on how Google is now allowing businesses to upload coupons for free onto its Google Maps service. The acrimonious lede, which I confess I enjoyed, goes: “Google is expanding its local directory business using the … Continue reading

Posted in advertising, web 2.0 | Comments Off on Google strikes with map coupons

How Google Earth may shrink real estate sections

Never to leave a segment of newspapers’ profits untouched, Google has plans to launch interactive local ads in its new version of Google Earth, according to Forbes Publisher Rich Karlgaard (registration required). Google has apparently been scraping real estate data … Continue reading

Posted in advertising, search engines | Comments Off on How Google Earth may shrink real estate sections