Google strikes with map coupons

The New York Times reports on how Google is now allowing businesses to upload coupons for free onto its Google Maps service. The acrimonious lede, which I confess I enjoyed, goes:

“Google is expanding its local directory business using the same sort of disruptive tactics it has used in other areas: giving away something for which others charge.”

Newspapers may again be left with the same dust in their faces that Craigslist kicked up. For newspapers to survive, the best and brightest need to redouble efforts to figure out what local news operations can offer that Google can’t.

Author: Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's and Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.