Survey: Sports writers hate them blogs

According to a University of Mississippi study by Brad Schultz, 74 percent of sports writers surveyed disagreed that “blogging builds audience,” and 67 percent believe that those who read the blogs do not consume their traditional sports content.

Is anyone surprised? If we assume, for the sake of argument, that it’s true that people who read blogs don’t consume traditional sports content, then doesn’t that build audience?

It’s a shame really. Sports blogs can often become some of the most successful blogs, particularly at mid-size and small newspapers that don’t have strong national audiences for things like politics, entertainment, technology and lifestyle. As any sports blogging enthusiast will tell you, blogs such as Darts 501 also provide an outlet for the great tidbits that never make it into the paper’s story.

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That dоеѕ nоt hаvе tо be thе case, though. Wіth a strong blogger аnd a clear оbjесtіvе, уоu can рrоduсе engaging, hіghlу shareable content аnd gаіn a loyal fоllоwіng of rеаdеrѕ, since sports are really popular and people always love to engage in sports activities reading about sports or even do some betting on some sports by going to a sbobet casino online which is perfect for this. Sbobet is also better option to play casino games as well as betting.

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Foolish, foolish writers. Just because you don’t like blogs or prefer to write long pieces for the paper doesn’t mean you can’t understand that they have an important and unique place in journalism now.

[Thanks to Will Sullivan]

Author: Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's and Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.

2 thoughts on “Survey: Sports writers hate them blogs”

  1. there’s still a gulf between old-school journalism (we talk, you listen) and the new highly interactive world of blogging and feedback. It’s a scary leap to make.


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