Traffic at Gannett’s redesigned USAToday site has spiked by 21%, according to data from Nielsen and this report from Editor & Publisher.
From the article:
USA Today said the number of registrations jumped 380% over February, and that readers are spending more time per visit. Nearly 40,000 user comments were posted in March, the paper said.
Check out the Editors Weblog for more background on the March relaunch, which included an emphasis on the OnDeadline Blog and a community journalism initiative.
More interactivity = a stickier site, more visitors, more page views, more revenue. That can’t be bad, right?
Not at all! I’d be interested to see the long-term effect compared to the industry in general to see if there’s a particularly large surge right after the redesign, as is often the case on the print side.