Author: Danny Sanchez

The world of journalism ethics can be a complicated, scary place. The New York Times’ code of ethics [PDF] is almost thick enough at 57 pages to qualify as a textbook. Even some of the shorter ones, such as that of The Washington Post, serve more as references as opposed to simple guidelines one can follow in a heartbeat.

That’s why I liked the list presented at a workshop yesterday by Orlando Sentinel public editor Manning Pynn. Manning, in an act that might make George Carlin proud, has drilled down on ethics codes in an attempt to capture the essence of them into something more understandable — especially for folks new to journalism who haven’t sat through semester-long ethics classes in college. So here’s Manning’s list, which any cub reporter can easily keep in his pocket and use to stay out of trouble:

* Don’t accept free stuff.
* Don’t cover family, friends — or enemies.
* Don’t use your position for personal benefit.
* Don’t make stuff up.
* Don’t steal other people’s work.
* Don’t alter photographs.

Now clearly, journalism ethics can become more complex than this small list. The Poynter Institute has a Geek Squad of experts ready at a moment’s notice to help you solve tough ethical conundrums, and they produce plenty of excellent, valuable content to hammer out these issues.

But when I’m spotted at a venue by a friendly press agent who wants to slip me some tempting tickets for a hot concert next week, the first thing I’m going to fall back on is simply “don’t accept free stuff.”

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More Ethical Links:

Society of Professional Journalists Code of Ethics

American Society of Newspaper Editors list of newspapers’ codes of ethics

Poynter Institute Ethics section

The Daily Telegraph in Sydney, Australia is taking heat from U.S. readers for publishing the photo of one of the victims of the Virginia Tech massacre and characterizing her as having “sparked” the killings.

The Telegraph published a note inside the online article in question, indicating the strong reaction to the piece. Firstly, let me commend the Telegraph for continuing the discussion openly online.

That aside, I found the tone of their article revolting. This line is particularly offensive: “THIS is the face of the girl who may have sparked the worst school shooting in US history.” [Bolded in original story.] Then, to make the matter worse, an editor at the Daily Telegraph then attempted to explain away the criticism as perhaps being “cultural confusion between the US and Australia.”

This is not the same situation as when a Daily Telegraph columnist derided a black athlete as being a “baboon.” Distateful as that column’s implications are, I just maybe, possibly might swallow that there is a difference in racial tensions and language between Australia and the United States.

This may have been a case of sloppy editing, or of not having enough sensitivity to an event because it happened in a faraway place. But plastering an innocent dead girl’s face on the Web and implying that she is somehow partially responsible for the massacre of more than 30 of her peers is no cultural confusion.

It is grossly irresponsible.