Looking at the big media picture with Google, AOL, Yahoo

Amy Webb over at MyDigiMedia cuts through the media circus around newspaper acquisitions and has a moment of clarity when she surveys the bigger picture and looks at “who owns what.”

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Amy has drawn up a handy chart showing the acquisitions made by IAC, Google, Yahoo, AOL, Microsoft and, yes, News Corp. Us newsie types like to think newspapers are the center of the universe, but there’s a much larger landscape to be surveyed.

She writes:

“The future of media isn’t only about content, it’s about delivery. While journos are busy bickering about whether or not to allow visitor comments on their websites, other companies are moving full-speed ahead with radically different business models. They’re thinking broadly: aggregator + search + content + mobile + gaming = sustainability.”

In other words: If you’re worried primarily about what to call the lifestyle section on your news site and not about, say, delivering content to mobile devices, then it’s time to take your head outta your arse.

About Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's Sun-Sentinel.com and OrlandoSentinel.com. Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.
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