Pew: 57% of Internet users watch video

pewlogo.gifThe Pew Internet and American Life Project has released a study this week that indicates:

-57% of Internet users have watched online videos and MOST of them share what they find.

-Three-fourths of broadband users who have high-speed connections at both home and work watch online video.

-Advanced features such as recommendations and ratings are used mostly by the motivated minority of online video watchers.

However, only six percent of online users say they watch adult videos. Of course, that may account for much of that “motivated minority”…

Nevertheless, the lesson to be learned here is to make sure your video has the tools needed to go viral, meaning robust recommendation and rating features. Much more commentary from Steve Yelvington, Melissa Worden and Mindy McAdams.

Author: Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's and Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald.

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