Any Social Media Coordinators Out There?

Are you passionate about engaging with audiences online? Are you a fanatic about trying the latest social media apps? Do you have the skills to create greate online content? Well, we’re looking for you! and (home of FOX CT), is looking to hire a talented social media coordinator.

The social media coordinator would work in the newsroom to spearhead our sites’ social media efforts, plan local events, train staffers, coordinate with the marketing group and create locally focused content. In this role, you’d be reporting to the digital platform manager (i.e., me, the online editor).

The experience in what we call Connecticut’s Newsroom really is a unique one. We have a strong newspaper, TV station and digital operation all housed under one roof working cohesively to produce incredible content every day. It’s a fascinating petri dish of cross-platform journalism.

So, you interested yet? If so, check out the job posting and shoot me a note at

Online News Readers Use 5 Sites or Fewer, Study Says [NYTimes]

From the NY Times: “Only 35 percent of the people who go online for news have a favorite site, and just 21 percent are more or less ‘monogamous,’ relying primarily on a single Internet news source, according to a survey by the Pew Research Center, in a report to be released Monday by Pew’s Project for Excellence in Journalism.

But 57 percent of that audience relies on just two to five sites. The findings parallel studies that say that people with hundreds of television channels tend to stick to a relative handful.”


Survey: How Twitter Has Influenced Political Journalists’ Coverage

Australian professor Julie Posetti has a fascinating post on how Twitter has shaped the thinking and workflow of political journos.

From her post: “Twitter is becoming a vehicle for participatory democracy in Australia thanks to its ability to create unmediated interaction between political journalists, engaged citizens and politicians.”

“In the race to tweet, journalists are knocking down the walls that have in the past segregated media outlets within the Press Gallery. This is happening via content-sharing and cross-pollination between fiercely competitive commercial and public broadcast networks, newspapers and wire services.”

Read her whole post with info from her findings on PBS MediaShift

[via Steve Buttry]

How To Sell Ads On Low-Traffic Sites [Smashing Magazine]

“But though it may feel like putting the cart before the horse, there are many good reasons and ways to sell ad space on low-traffic websites. What you need to always keep in mind is that, while advertisers are drawn to high traffic numbers, they desire something else even more: high conversion rates. There are plenty of success stories of websites that have limited traffic but sell a ton of advertising. These websites succeed because they do one thing well: they deliver the right type of customer to the right type of business.” Read the whole post at Smashing Magazine

Pew Study Says Internet Overtakes Newspapers For News

“The internet is now the third most-popular news platform, behind local and national television news and ahead of national print newspapers, local print newspapers and radio. Getting news online fits into a broad pattern of news consumption by Americans; six in ten (59%) get news from a combination of online and offline sources on a typical day.”

See the study here

Free Multimedia Tool Workshop Updated Handouts

online news association ona logoHey Journalistopians, it’s been a long while, but I wanted to post the handouts and examples I’ll be sharing at this weekend’s Online News Association Parachute Training in Boca Raton, Fla. Feel free to use these in presentations, in the classroom, to line your birdcage — whatever tickles your fancy!

Time Hack: Monitor News Sites with iMacros Firefox Plugin

imacrosMy colleague Mario Starks recently pointed me to a rockin’ new Firefox plugin called iMacros, which lets you automatically run a whole host of repetitive tasks in your browser. My immediate thought was how this tool is perfect for monitoring competitors by loading multiple web sites in one shot.

By running a macro (similar to an Office macro or Photoshop action), you can designate a list of news sites, and run a macro to pop them all open. No more clicking your bookmarks one by one. Also, iMacros can also do all sorts of neat stuff, such as web scraping and automating file downloads.

And for more great ways to monitor your news competition, check out 5 Ways to Monitor Your News Competition Online.

5 Must-Read Online Media Books

As I stared at my bookshelf this evening, I got to thinking about the books I most often recommend to online journalism colleagues and workshop participants. I figure my pals in the blogosphere might find such a list useful as well. Each of these five books either fundamentally changed my outlook or gave me incredibly useful knowledge in my daily work. You can visit this historical blog for the best history knowledge of the book.

And please, tempt me into spending some book money by sharing your favorites in the comments! On to the list:

SEO for Dummies by Peter Kent

seofordummiesPeter Kent’s book can help any beginner make huge strides in optimizing content for search engines. When I teach workshops, I often hand out a list of links to practical online resources; ‘SEO for Dummies’ is the only dead-tree resource to make it on that list. Read this thing at least twice. This book is not only spectacularly useful, it’s also one of the most enjoyable technology books I’ve ever read. Knowing this book inside and out can result in many, many new readers coming to your news site.

One More Time: The Best of Mike Royko

mikeroykoIf you’re a journalist wanting to learn a thing or two about blogging, skip the e-book by this week’s online marketing flavor of the week. Instead, read this collection of columns by longtime Chicago columnist Mike Royko. Royko wrote his columns five days a week, a schedule many bloggers are hard-pressed to keep. He was a master at interacting with his audience, sometimes even poking fun at them (read his czernina columns). He knew how to pick topics that got people to react and care.

And, Royko unknowingly discovered a secret to building a successful community around a web site: getting people together in real life. Royko was famous for his rib cookoffs, ugly dog contest and other events.

Read Mike Royko through the lens of a blogger, and you’re bound to gain a new appreciation for the lessons that can be learned from journalism’s past.

Myths of Innovation by Scott Berkun

myths of innovationI still remember the day at the 2007 ONA conference when fellow journalism geek Lisa Williams told a group of online editors that the journalism industry was beginning to mirror the technology industry with its rapid development cycles and webby culture. Consequently, fostering a culture of innovation is key to growing a successful news site. Scott Berkun’s ‘Myths of Innovation’ will challenge your ideas on how new concepts succeed in the marketplace, as well as give you some insights on fostering innovation in your newsroom and personal life.

Don’t Make Me Think! A Common Sense Approach to Web Usability by Steve Krug

don'tmakemethinkSteve Krug’s ‘Don’t Make Me Think!’ is THE bible of web usability. Anyone involved in working on a web site should read this book. ‘Don’t Make Me Think!’ can help keep you from making costly mistakes when putting together your site on a daily basis. What kinds of links work best? How do people navigate your site? Why aren’t my promos working? This book holds many of your answers, my friend. Even the layout of this book is an example of great usability.

Spring into HTML & CSS by Molly E. Holzschlag

springintohtmlcssThis is the HTML/CSS book upon which I was weaned as a newbie HTML slinger –or rather, as a standards-compliant HTML slinger. You see, I first learned to design web sites by my lonesome using Adobe GoLive and its accompanying manual (go on, laugh and get it out of your system). It wasn’t until I used this book in Mindy McAdams’ multimedia class at the University of Florida that I really started to learn to design using modern best practices. This book is still my go-to recommendation whenever I’m asked about a good book for learning HTML and CSS.

Now go on, tell everyone in the comments what five books you most often recommend to colleagues.

5 tips on managing insane amounts of e-mail

scary Outlook fangsYour inbox doesn’t have to be a scary place. These five tips can help you cope with hordes of e-mail.

You’ve probably felt that drowning feeling on a Monday morning when you open up Microsoft Outlook and the enormous pile of e-mail from last week is still there, killing your mojo and increasing your anxiety and requiring you to seek natural aids just like Budpop´s CBD.

Everyone who has ever held a job has, at some point, felt the pressure of work-related stress. Any job can have stressful elements, even if you love what you do. In the short-term, you may experience pressure to meet a deadline or to fulfill a challenging obligation. But when work stress becomes chronic, it can be overwhelming—and harmful to both physical and emotional health. Get more information on dealing with this problem by delta 8 1000 mg by fresh bros.

Instead, imagine opening up your inbox and seeing actual whitespace at the bottom of your screen. It’s a helluva way to start the week with a focus on going forward.

So, with a hat tip to David Allen’s life-changing  book “Getting Things Done,” here are a few tips I’ve used that will hopefully be of use to you too (NOTE: Most of the specifics focus on Microsoft Outlook):

1) Don’t use your inbox as a to-do list

Using your inbox as a to-do list is the cardinal sin of e-mail. It is the key factor in slowing you down. And it makes your inbox a scary place to be.

When you use your inbox as a to-do list, it means frivolous messages are mixed with critical, time-sensitive messages. You are unnecessarily looking at old messages, probably taking longer to respond and increasing the likelihood that an important message will get glossed over.

Instead, port your action items to an actual to-do list. There are an enormous amount of excellent task management methods out there. I personally keep my tasks in a color-coded Google Spreadsheet so that it’s accessible from work and home. For you, it may be as simple as paper and pencil, an iPhone app or something else.

If you consistently place your “to-do” e-mails into your “system,” it relieves the anxiety of having to scan your inbox repeatedly to make sure no balls get dropped.

If the e-mail has important details or attached documents, then file it in a personal folder for later reference (more on that later).

If a message requires some research, don’t leave it in your inbox until you have the chance to get to it. Add the research to your to-do list, file the e-mail away and shoot a quick note back to the requester saying you need to research the question.

The trick to making this work is to do it consistently. If you only do it half the time, you won’t trust your system. The extra time you spend adding items to your to-do list will make up for the amount of time you formerly spent scanning old inbox messages — but only if you don’t half-ass it.

2) Use automation rules to speed up prioritization

Being a newsroom denizen, I get a lot of unneeded e-mail from public information officers and public relations people. So I’ve got a huge rule that targets all their e-mail addresses and sends it to a folder. I don’t typically work breaking news these days, so I can choose to look through those messages later without much worry.

On the flipside, you may choose to redflag messages from certain people to make sure you spot it amidst the flurry of messages you get.

Creating smart routing rules can help clear chaff and highlight important messages.

3) Use personal folders, and archive e-mail by project

An e-mail archive on your hard drive or a shared drive gives you a place to store items you don’t need in your inbox. It also serves as documentation of conversations and helps you keep your inbox size limit manageable.

Personally, I create a new folder for each important project I’m working on and place most messages relating to it there. I do this because searching by who sent a message or when it was sent is easy. However, finding messages by project can be considerably difficult, so I archive my e-mail by project.

While I’m not meticulous about filing everything in its correct folder (there are things to be actually done, after all), I do take the extra half-second to place the important stuff in its correct folder instead of my general “E-Mail Vault.”

4) Use Google Desktop for Outlook

Because I archive a large amount of my e-mail, searching for it using Outlook’s slow search can be painful. Instead, I installed Google Desktop and enabled the Outlook toolbar, a tool I’ve been evangelizing to all my e-mail beleaguered colleagues at work. Google Desktop indexes your messages to make searching through a multi-gig archive a speedy endeavor.

5) Write shorter e-mails

This seems like a no-brainer, but shortening your e-mails will make you a faster e-mailer, a better writer and a more pleasurable person to correspond with.

I’ll admit I’m guilty of writing long e-mails sometimes (I’m working on it!). But I tend to agree with marketing guru Guy Kawasaki, who says five sentences is the optimal length of an e-mail.

Getting your e-mail length under control means people are more likely to actually read the thing. And it means more time spent on projects and less in your inbox.


I’d love to hear about the tricks you use to get your e-mail under control — and so would others. Drop your advice in the comments!

More E-mail Advice:

Guy Kawasaki’s “The Effective EMailer”
Merlin Mann’s “Inbox Zero” series | Video here

Handouts for today’s FSNE multimedia workshops

Hey folks, just wanted to post the handouts I’ll be giving out at the two FSNE multimedia workshops I’ll be leading this afternoon in Tampa. One session is on blogging and the other is on new online media tools. Here are the handouts, as well as my slideshow for the blogging session.

Slideshow Presentation: How to Blog Like a Rock Star

Document: Online Media Toolkit

Document: Blogger Toolkit

Document: Chris Brogans’s 40 Ways to Deliver Killer Blog Content – (Orignal post here)