Fort Myers News-Press works its mojo … yeah, baby!

Check out this Washington Post article documenting the efforts of the mojos (that’s buzzspeak for “mobile journalists”) at Gannett’s Fort Myers News Press. This hardy group of young journalists roams the city with Kevin Sites-like gear bags and reports on even the smallest happenings for the News Press‘ “micro sites.”

I regularly use the News Press as an example of why j-schools need to treat multimedia skills as being fundamental. It’s the young’uns who are most expected to multi-task.

HUMOR BONUS:

QUESTION: What do you call a reporter during hurricane season in South Florida?

ANSWER: A “hojo!” (Hotel Journalist… har!)

I crack me up.

MORE LINKS:

• Gannett explains how and why they did the mojo experiment.
• Previous WaPo story on Gannett’s mojos, Published Nov. 7, 2006
• A write-up in Media Life Magazine about the mojos

Author: Danny Sanchez

Danny Sanchez is the Audience Development Manager at Tribune's Sun-Sentinel.com and OrlandoSentinel.com. Danny has been with Tribune since 2005 in a variety of editorial, digital and product development roles in Hartford, Orlando and Fort Lauderdale. He has also previously worked in the newsrooms of the Tampa Bay Times and The Miami Herald. View all posts by Danny Sanchez